First of all, it is not easy to know for sure that someone has purchased fake views for a TikTok video (or got them free). That said, there are signs that views can be fake. Note that only when combined with the overall
TikTok profile metrics these signs may indicate that the views on a video are not real.
With that in mind, people often think of an inconsistent number of views as a red flag. From the example of TikTok stars, the views count on your first and recent videos may vary. This, however, is not a signal of fake views and is common if the creator's activity has increased or decreased over time. Of course, this also depends on the algorithm suggesting videos that are trending and leaving out unpopular ones.
Another thing that may stand out is the views to likes ratio. Because it is impossible to see who watched your videos, the views to likes ratio is the one metric that is available. To calculate it, you simply add up the views count and divide it by the number of likes on the profile. Ideally, there are at least 4 likes for every 100 views. This number may vary depending on the creator's niche (dance/entertainment usually gets more likes), the number of followers, and the frequency of posts.
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